Sustainable living colors
We are committed to reducing the textile industry's impact on the environment, which is why we innovate in the way pigments are produced and the way we dye.
Hydrocide
The textile industry is the 2nd most polluting in the world.
It represents the pollution of 20% of the world's drinkable water. We´re here to biohack it and build a more sustainable future.
- Our biobank
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We built a Biobank with over 100 microorganism strains. Some of them were chosen for their affinity to both natural and synthetic fibers, as well as their resilience to temperature, UV rays, and washing processes.
- Our colours
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We use metabolic engineering tools to produce our colors in an efficient way.
- Our dyeing process
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We identified the production of enzymes that can be used in the dyeing process.
Our team
We’re a dynamic group of individuals with experience in science, industry, and business.
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Gustavo Freytes
Co-Founder & CEO
Second-time founder. Attended the Innovation Experience program in Israel, the HIT by Endeavor, Google for Startups' ‘Impaqto’ and Acelera Latam G7.
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Rodrigo Asili
Co-Founder / COO
Microbiologist with extensive experience in the agro-industrial sector. Expert in sustainable production processes. Partner and R&D Director at Summabio.
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Ma. Magalí Mendez
Co-Founder / CBO
MA in Biodesign. Expert in sustainable design and product development. Participated in Seaworthy Collective’s Founder Mentorship Program.